Branding and packaging design for premium dog treats
Bell and Bone branding and packaging design
Bell for ‘cat’ and Bone for ‘dog’, super healthy ingredients to benefit your pets wellbeing. Since 2018, Bell and Bone has grown into one of Australia’s top premium dog treat brands with multiple ranges now available in major pet stores nationally including the Bell and Bone Dental Sticks that smell amazing.
Good Branding has worked closely with Arianne to build the Bell and Bone brand within the pet category. With insights into consumer shopper behaviour and understanding pet buyer motivation, Arianne has developed her top performing pet treat ranges. Together, we have creatively partnered to visualise the brand from inception and developed each range with its unique and distinctive Bell and Bone brand DNA.
Sector
RETAIL – Petfood
Expertise
Brand Identity & Strategy
Packaging
Website
Photography
Brochures
Signage
Visualisations 3D Renders
Finished Art & Project Mgt
Story
In January 2018 Arianne shared her brief and vision for a new premium dog treat brand launching with the Superfood range and 3 variants.
We started with strategising the brand name and understanding the vision – ‘Bell’ for cats and ‘Bone’ for dogs, focusing initially on the dog treat category.
Good Branding developed the packaging for the Bell and Bone Superfoods range, Bell and Bone Freeze Dried and developing new product ranges into Bell and Bone Dental and Bell and Bone Collagen. These products are delicious, healthy and smell amazing.
Bell and Bone is a licenced partner to RSPCA and the Bondi Vet is now the face of the brand.
