Brand Design Melbourne

Branding is about creating the look and feel that reflects your brand values and resonates an emotional connection with your customers. As we build brands of the future we are aware of the changing influences of life as we now know it, brands need to evolve to stay relevant, endure, be memorable and make a difference. “Companies that invest in design principles generate 32% higher revenue growth to their average peers.”*

Brand Visual Identity

We start by building the brand foundation assets known as the Visual Identity. This includes the logo design, colour, fonts, brand imagery and custom iconography. These brand assets are derived from the quality and values of what your business symbolises, not the other way round. When a consumer views your brand symbol or visual assets they associate the personality and positioning to see if it connects with them.

Brand Strategy

The brand strategy is to identify the 5 brand pillars (Purpose, Perception, Personality, Position, and Promotion). We then define a brand voice that resonates with your audience and builds a following. We communicate with this new found audience and develop a relationship that converts them to consumers and eventually brand loyalists.

Brand Voice

A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.

Brand Guidelines

This is a visual styleguide showcasing all your brand foundation assets outlining the usage, sizing, tone of voice and how they can be executed and implementing across all communication platforms – digital, print and environments to maintain a consistent and seamless brand representation.

*(Study by Consulting Firm McKinsey & Company)