Food Packaging design – finding a brand agency

It can be a mind field out there trying to find a food packaging design branding company. The term is often described as FMCG (Fast moving consumer goods) packaging design. The name category comes from food products that are positioned in the grocery supermarkets for quick and fast consumer buying.

Interestingly it takes only 3 seconds for a customer to see your product on shelf and decide if they want to take a closer look and investigate. Good Branding Agency is a FMCG packaging design company, the team are experienced packaging brand design experts having worked on highly recognised global and Australian consumer brands like Streets Ice Cream, Ferrero chocolates, Heinz frozen vegetable foods, Sanitarium Crunch and more.

When designing packaging in a competitive market, the designer needs to understand the competitors, the position and values of the brand and product (healthy, premium, traditional, contemporary). Who is the target consumer (adults, kids), what is the category (sports, health, food, general merchandise). Understanding the current trends within the consumer category (graphics, interests, lifestyles, colours, places) and what is the personality.

Once all these layers are determined we can begin to navigate our way to design the packaging, understand the budgets, where it will be sold and if there is a range to be considered.